Fashion with style and ambition
Each of our brands has its own face. But they also share a common philosophy.
BAY CITY stands for fashion with style and ambition. Our brands combine the desire for trends and a fashionably confident appearance with high quality, attractive prices and sustainability.
The whole variety of brands under the Bay City umbrella:
Authentic American Jeanswear
OKLAHOMA JEANS is "pure denim" - a denim brand with a pioneering spirit and innovative strength that has always followed its own American way of life.
wear how you feel®!
Lively, colorful, honest and expressive - these are the worldwide known and popular motifs of the emoji® brand that move us, make us happy and give us the power to express ourselves without words - just as we feel! The emoji® brand stands for unbridled joie de vivre, expressive designs and quality.
California Young Fashion
Californian lifestyle, legendary Malibu beach parties and the cool attitude to life of American students provide the fresh and unconventional inspiration for JZ&CO's fashion. The result is young fashion styles that always make a statement with their prints, slogans and symbols.