BAY CITY: Fashion with responsibility
Fashion is our business. As a strong partner and with our own brands, we have developed into one of the leading European service providers in the textile industry. BAY CITY is networked worldwide and covers almost all areas that a modern and sustainable supply chain needs – from design and product development to purchasing and production to logistics and services.
Since its foundation in 1975, BAY CITY has been part of the Norderstedt-based Schmidt Group.
Own brands and private label
BAY CITY's success is based on two pillars: our own brands and the private label segment.
Our own brands include POLO SYLT, NAVIGATOR, SYLT COLLECTION, DETTO FATTO, JZ & CO, COLORADO DENIM, OKLAHOMA JEANS, TEDDY’S, L’ARISSA and EXPAND.
In the private label sector, our team of experts develops and purchases fashion and product ranges that are individually tailored to our customers. JETTE SPORT, GARDENA and UNCLE SAM belong to our Private Labels.
Quality and new technologies
Our standards are high. We only work with certified production companies worldwide and ensure that our materials are of the highest quality. With the support of digital technologies, we adopt trends and market changes at an early stage, shorten development processes and offer our customers reliable service.
Sustainability and Grüner Knopf
As a company, we carry responsibility towards people and environment – today and in the future. For this reason, we at BAY CITY have been engaged in the socially and ecologically sustainable development of our products for many years. In addition to Oeko-Tex, GOTS or Made in Green, the Grüner Knopf is now one of the sustainability seals that many of our products display. The Grüner Knopf is a state seal that places standards both on the products and on us as a company.