Brand World

Brand World

Fashion with style and ambition


Each of our brands has its own face. But they also share a common philosophy.

BAY CITY stands for fashion with style and ambition. Our brands combine the desire for trends and a fashionably confident appearance with high quality, attractive prices and sustainability.

The whole variety of brands under the Bay City umbrella:

Heritage of Polo Sylt

POLO SYLT lives the polo sport. This is where sporting spirit, team play and closeness to nature meet casual elegance.

Cradle 2 Cradle ®

“Detto Fatto" is Italian for "said, done". The sustainable fashion label DETTO FATTO uses materials that are up to 100% biodegradable and specialises in fashion that is certified with the independent Cradle to Cradle Certified® label.


Inspired by Cowes Sailing Regatta

The fashion label NAVIGATOR is a nordic lifestyle and sportswear brand that was born in 1998 out of a passion for sailing and the sea.

Authentic Workwear

Engineered Quality. Functional and well thought-out: EXPAND workwear stands for the utmost care in design and production.

Active Couture

Strong, independent, eclectic. JETTE SPORT was born from the idea of adapting fashion to today's active lifestyle. In her athleisure line, designer Jette Joop combines a strong design language with functionality and a high level of comfort.

Blue Denim White Shirt

The roots of the COLORADO DENIM brand lie in the American wilderness of the Rocky Mountains. Casual styles made from natural materials that are comfortable to wear and durable - close to nature and full of character.

Authentic American Jeanswear

OKLAHOMA JEANS is "pure denim" - a denim brand with a pioneering spirit and innovative strength that has always followed its own American way of life.

Fashion Meets Function

The new GARDENA collection dresses you perfectly for the garden and leisure time. Hip trends, confident basics, sustainable it-pieces and functional styles await you in our online shop.

wear how you feel®!

Lively, colorful, honest and expressive - these are the worldwide known and popular motifs of the emoji® brand that move us, make us happy and give us the power to express ourselves without words - just as we feel! The emoji® brand stands for unbridled joie de vivre, expressive designs and quality.

California Young Fashion

Californian lifestyle, legendary Malibu beach parties and the cool attitude to life of American students provide the fresh and unconventional inspiration for JZ&CO's fashion. The result is young fashion styles that always make a statement with their prints, slogans and symbols.

Wearever You Go

UNCLE SAM combines an independent modern lifestyle with activity and fashion awareness. High-quality textiles at an affordable and fair price.

Northern Lifestyle


The Perfect Fit